Josua Fagerholm - Genero

- Services
- - Strategy Choose where to compete, what to prioritise and how to grow profitably.
  - Brand strategy & positioning
- Brand & Design Build a distinctive brand that customers recognise and choose.
- - Content & Creative Bring your message to life with content and campaigns made for your audience.
  - Campaign concepts
  - Video & photography
  - Food content
  - Publications & own media
  - AI creative
- - Websites Make it easy for customers to explore your offer, enquire and buy.
  - Conversion optimisation
- - Paid Media Reach the right audiences with advertising built around your business goals.
  - Paid social
  - Google Ads
  - Shopping & product feeds
- - SEO & GEO Help customers find your business in search results and AI answers.
  - AI visibility / GEO
  - Organic content
- - Data & Analytics Understand how marketing contributes to pipeline, sales and profitability.
  - Reporting & dashboards
  - Forecasting & profitability
  - Data activation
  - Share of Search
- Marketing automation & CRM Build customer relationships with relevant messages at the right time.
- Industries
- - Industrial & B2B Build your brand, generate demand and grow your business internationally.
  - Cases
  - Articles
- - Consumer Brands Build brand preference and support sales in retail and online.
  - Cases
  - Articles
- - E-commerce Connect acquisition, conversion and retention to profitable growth.
  - Cases
  - Articles
- Work & Insights
- - Cases See the work and the business results behind it.
  - Advertising
  - Growth hacking
  - Content marketing
  - Design
- - Articles Practical perspectives on marketing, creativity, technology and growth.
  - Hot topics
  - SEO
  - Advertising
  - Content marketing
- The Growth Pod Conversations with people building and growing businesses.
- Events Meet, learn and exchange ideas.

- Services
- - Strategy Choose where to compete, what to prioritise and how to grow profitably.
  - Brand strategy & positioning
- Brand & Design Build a distinctive brand that customers recognise and choose.
- - Content & Creative Bring your message to life with content and campaigns made for your audience.
  - Campaign concepts
  - Video & photography
  - Food content
  - Publications & own media
  - AI creative
- - Websites Make it easy for customers to explore your offer, enquire and buy.
  - Conversion optimisation
- - Paid Media Reach the right audiences with advertising built around your business goals.
  - Paid social
  - Google Ads
  - Shopping & product feeds
- - SEO & GEO Help customers find your business in search results and AI answers.
  - AI visibility / GEO
  - Organic content
- - Data & Analytics Understand how marketing contributes to pipeline, sales and profitability.
  - Reporting & dashboards
  - Forecasting & profitability
  - Data activation
  - Share of Search
- Marketing automation & CRM Build customer relationships with relevant messages at the right time.
- Industries
- - Industrial & B2B Build your brand, generate demand and grow your business internationally.
  - Cases
  - Articles
- - Consumer Brands Build brand preference and support sales in retail and online.
  - Cases
  - Articles
- - E-commerce Connect acquisition, conversion and retention to profitable growth.
  - Cases
  - Articles
- Work & Insights
- - Cases See the work and the business results behind it.
  - Advertising
  - Growth hacking
  - Content marketing
  - Design
- - Articles Practical perspectives on marketing, creativity, technology and growth.
  - Hot topics
  - SEO
  - Advertising
  - Content marketing
- The Growth Pod Conversations with people building and growing businesses.
- Events Meet, learn and exchange ideas.

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Klarna’s growth story with Head of Nordics Björn Bryngelson

Monika Liikamaa: building one of Europe’s top fintech companies

From founder to investor: Ilkka Kivimäki on lessons learned and future bets

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