How content and growth marketing increased Valio Aimo brand awareness and boosted sales
In 2021, Valio embarked on a new wholesale chapter by acquiring Heinon Tukku Oy, leading to the launch of Valio Aimo® as its dedicated wholesale division. This new arm of the business boasts its own manufacturing, a premium product range, and the country's most extensive delivery network. As a result, Genero's partnership with Valio's B2B marketing evolved, transitioning from producing customer publications to becoming a strategic partner in multi-channel content and growth marketing.
Creating a pioneering recipe experience with delicious content and intuitive design
The new Genero-built snellman.fi pioneers an innovate new format for online recipes that truly meets the needs of the modern user. Besides traditional text-and-image based instructions, the new site features full-screen step-by-step video instructions that are easy to follow, as users can swipe from one step to another at their own pace.
Taksi Helsinki’s renewed website meets all the user needs
Genero renewed Taksi Helsinki's website in line with their new brand to meet the many needs of their users. A smooth project from start to end fulfilled the customer’s wishes and the new site pleases the customer and the end-users alike. The new website was launched in the spring of 2021.