Brand & Design

Brand & Design

Build a distinctive brand that customers recognise and choose. We turn your brand’s red thread into a concept, a visual identity and design that works in every channel.

EasyFit brand campaign by Genero

Why brand and design with us?

  • Built on insight: We start from research and interviews with your people and customers, not from a mood board.
  • One look everywhere: The same concept carries your ads, website, social media and print, so every touchpoint feels like you.
  • Designed to sell: Our designers work next to media and data people, so the design is made to perform, not just to look good.
  • Ready for your team: You get the concept structure, visual identity and content priorities in a form your team can use.

What you get

From a refresh of what you have to a new brand concept.

Brand concept

Your brand’s core theme, values and promise, agreed in a workshop with your team.

Visual identity

The look of your brand: how it uses colour, type, images and layout across channels.

Campaign look

Concepts and visuals for campaigns, from one digital ad set to a long-term, multichannel campaign.

Website design

User paths, page design and design systems that make your site easy to use and easy to update.

Publications

Layout and design for magazines, customer publications and other print and digital publications.

Roll-out and follow-up

We put the design to work, refine it from feedback and track how it performs.

Brand and design work we are proud of

A few of the brands we have built and renewed together with our clients.

How we work

1. Insight

We look at where your brand stands and decide whether to build on your current look or start fresh. Interviews and research fill the gaps.

2. Concept & design

We agree the direction with you in a workshop, then design the concept and visual identity.

3. Roll-out

We put the design to work in your channels and keep improving it as results come in.

Ready to start your growth journey?

Let’s make your brand stand out

Tell us where your brand is today. We will tell you how we would approach it.

Please take a minute to fill in your details.

We will get back to you to book a meeting where we:

  • Go through your brand and what you want to change.
  • Discuss whether to refresh your current look or start fresh.
  • Suggest a scope that fits your business.
  • No commitment or obligation to use our services.

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Frequently asked questions

Do we need a completely new brand?

Not always. We first look at what you have. Often the best answer is to sharpen your current concept and look.

Do you only design, or also run the campaigns?

Both. The same team can design your brand and campaigns and run them in paid media, social media and on your website.

Can you design our website too?

Yes. We design user paths, pages and design systems, and we can build the site as well.

How do you use AI in design work?

AI helps with research and with producing visual variations faster. The concept and the design decisions are made by people, together with you.