A bold new look speaks volumes for Holmasto

Services

Art Direction, Photography and Videography, Styling, Social Media

Industry

Jewelry, Watches

Holmasto, a retailer specializing in vintage jewelry, wanted to revamp its social media advertising to create a more distinctive and memorable presence. In collaboration with Genero, a striking, distinctive, and inspiring style was born, highlighting Holmasto’s selection and the uniqueness of its products.

The new look drew inspiration from the client’s brand color: an intense red. This strong and passionate color took center stage in the first campaign executed with the refreshed look. The concept was complemented by elements that carried the same warm atmosphere, such as chillies, burning candles, cocktails, and olives.

An audacious approach across the board

The striking and inventive imagery brought the vintage jewelry and its stories to light in a completely new way. Going forward, we will also introduce lighter tones, such as light blue and pastel pink, into the visual material.

Alongside still photos, we captured video content, which is the most effective way to stop the scroll, especially in social media advertising. We aimed for narrative variety in the execution to make the overall creative direction as engaging and versatile as possible.

In the ad executions, we complemented the strong visual storytelling of the images and videos with short headlines, fine-tuning the tone of voice to be bolder than before. The final result is a premium, cohesive entity that resonates with the target audience, inviting them to explore Holmasto’s vintage collection and discover the stories behind these unique pieces of jewelry.