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What is Alko like today? A unique concept and online service for meaningful communication
Alko presented us with an exceptional challenge: how to communicate the benefits of the traditional Finnish alcohol sales system in a way that would appeal to Finnish consumers, stakeholders and decision-makers. They also expressed the wish that the solution could be replicated in store touchpoints and customer contacts.
Creating a pioneering recipe experience with delicious content and intuitive design
The new Genero-built snellman.fi pioneers an innovate new format for online recipes that truly meets the needs of the modern user. Besides traditional text-and-image based instructions, the new site features full-screen step-by-step video instructions that are easy to follow, as users can swipe from one step to another at their own pace.
Hartwall stimulates its customers’ businesses with fresh content
Something new, something old! We redesigned Hartwall's B2B customer magazine with an evolutionary approach: lightly updating content that was already working well, and introducing new content concepts to serve the changing priorities of client communications. The look and feel was designed to be closer to Hartwall's playful brand image. This allowed us to create an agile new content product without a complete overhaul.
SOLD OUT
nationwide
3x
demand exceeded sales forecasts
Demand for Snellman’s new meatballs exceeded sales forecasts by 3x
Following a large-scale launch campaign, the popularity of Snellman’s meatballs exceeded all expectations. The meatballs were sold out across the stores and the new product quickly became a favorite among Finns.
Building the fastest growing restaurant chain in Finland
From day one, we’ve had the joy of supporting Friends & Brgrs in becoming the fastest growing restaurant chain in Finland. Eight years, four million burgers, and over 1,000 ads later, Friends & Brgrs is one of the most preferred restaurant brands in the country.
Tasty new website for meat enthusiast Familjen Snellman
We set out to take over Sweden with a website that’s really cookin’, introducing the brand to the Swedish market and build product awareness as well as guide consumers to buy the high-quality meat at their local supermarket.
