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Food & Beverage

How content and growth marketing increased Valio Aimo brand awareness and boosted sales In 2021, Valio embarked on a new wholesale chapter by acquiring Heinon Tukku Oy, leading to the launch of Valio Aimo® as its dedicated wholesale division. This new arm of the business boasts its own manufacturing, a premium product range, and the country's most extensive delivery network. As a result, Genero's partnership with Valio's B2B marketing evolved, transitioning from producing customer publications to becoming a strategic partner in multi-channel content and growth marketing.
From 0 to 400K in just two weeks on TikTok In early 2023, Snellman made the strategic decision to include TikTok as one of the social media channels in their marketing mix. We combined first-class video production with targeted advertising, making the launch a big success.
What is Alko like today? A unique concept and online service for meaningful communication Alko presented us with an exceptional challenge: how to communicate the benefits of the traditional Finnish alcohol sales system in a way that would appeal to Finnish consumers, stakeholders and decision-makers. They also expressed the wish that the solution could be replicated in store touchpoints and customer contacts.
Creating a pioneering recipe experience with delicious content and intuitive design The new Genero-built snellman.fi pioneers an innovate new format for online recipes that truly meets the needs of the modern user. Besides traditional text-and-image based instructions, the new site features full-screen step-by-step video instructions that are easy to follow, as users can swipe from one step to another at their own pace.
Hartwall stimulates its customers’ businesses with fresh content Something new, something old! We redesigned Hartwall's B2B customer magazine with an evolutionary approach: lightly updating content that was already working well, and introducing new content concepts to serve the changing priorities of client communications. The look and feel was designed to be closer to Hartwall's playful brand image. This allowed us to create an agile new content product without a complete overhaul.

SOLD OUT

nationwide

3x

demand exceeded sales forecasts

Demand for Snellman’s new meatballs exceeded sales forecasts by 3x Following a large-scale launch campaign, the popularity of Snellman’s meatballs exceeded all expectations. The meatballs were sold out across the stores and the new product quickly became a favorite among Finns.
Building the fastest growing restaurant chain in Finland From day one, we’ve had the joy of supporting Friends & Brgrs in becoming the fastest growing restaurant chain in Finland. Eight years, four million burgers, and over 1,000 ads later, Friends & Brgrs is one of the most preferred restaurant brands in the country.
Iconic advertising – Mr. Panini lives! Creative strategy and advertising concept brought the iconic Mr. Panini alive!