In a way, everything has changed. In a way, nothing has changed.
Marketing should be a profitable investment for the business. But a high ROI is not necessarily a good thing.
Setting relevant targets is one of the hardest things marketers must do. Having contextual data makes it a lot easier.
Many companies use discounts to increase sales. But this practice has significant downsides.
Averages are useful because they’re simple. But this simplicity is also what makes them misleading.
2023 will bring both uncertainty and volatility. While this won't be easy to navigate, we believe it will also create opportunities for profitable growth.
