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What is Alko like today? A unique concept and online service for meaningful communication
Alko presented us with an exceptional challenge: how to communicate the benefits of the traditional Finnish alcohol sales system in a way that would appeal to Finnish consumers, stakeholders and decision-makers. They also expressed the wish that the solution could be replicated in store touchpoints and customer contacts.
54% more lipstick – Beauty campaign for K-Citymarket strengthened the brand and increased cosmetics sales
Genero has been a content partner of K-ryhmä (K-group) since 2006. We devise concepts and produce content in various forms for the group's many store chains and businesses: Pirkka, K-Ruoka, K-Rauta and K-Citymarket. One of our regular collaborations in print and on digital channels is the content for beauty campaigns for K-Citymarket.
Creating a pioneering recipe experience with delicious content and intuitive design
The new Genero-built snellman.fi pioneers an innovate new format for online recipes that truly meets the needs of the modern user. Besides traditional text-and-image based instructions, the new site features full-screen step-by-step video instructions that are easy to follow, as users can swipe from one step to another at their own pace.
Avain&Koti content is part of a good resident experience
Genero has been a partner of Avain Yhtiöt for resident communications and customer content for three years now. We produce the Avain&Koti publication for residents. The magazine is also a lavish information package and is published in print and online. Our collaboration also includes the production of marketing materials.
SOLD OUT
nationwide
3x
demand exceeded sales forecasts
Demand for Snellman’s new meatballs exceeded sales forecasts by 3x
Following a large-scale launch campaign, the popularity of Snellman’s meatballs exceeded all expectations. The meatballs were sold out across the stores and the new product quickly became a favorite among Finns.
Taksi Helsinki’s renewed website meets all the user needs
Genero renewed Taksi Helsinki's website in line with their new brand to meet the many needs of their users. A smooth project from start to end fulfilled the customer’s wishes and the new site pleases the customer and the end-users alike. The new website was launched in the spring of 2021.
EasyFit - Branding. Easy.
How we helped to re-vitalize a classic Finnish fitness brand and increased sales. Helposti.
