Background
Talliosake set out to redesign its website with a clear goal: make it as easy as possible to find available spaces for rent or purchase.
The starting point was to create a digital experience that better serves users, clarifies the offering, and supports a smooth customer journey.
In collaboration with Genero, the result was a website where user experience, discoverability, and business goals work seamlessly together.
With a wide range of spaces across Finland, the website plays a key role in helping users find the right solution.
At the heart of the project was one key question:
How can we serve our customers better?
“Together with Genero, we built a website where user experience, discoverability, and business goals go hand in hand.”
Challenge
The main challenge was turning a broad and complex offering into a clear and easy-to-navigate experience.
The website needed to:
- help users find the right space quickly
- clearly present both rental and for-sale options
- support different user needs across the customer journey
- improve usability and clarity of information
Solution
Genero designed and developed a website focused on a smooth and intuitive user experience.
One of the key solutions was an interactive map view that allows users to see all available Talliosake spaces across 120+ locations at a glance. This significantly speeds up and simplifies the search process.
In addition, the project focused on:
- clear navigation and site structure
- efficient search functionality
- easy-to-understand content presentation
- a visual design aligned with the brand
The overall experience was designed to help users move effortlessly from discovery to action.
Execution
The project included:
Integrations with backend systems
Website concept and redesign
UI and UX design
Navigation and site structure development
Map-based feature implementation
Search functionality design
Visual design aligned with the brand
WordPress development
Result
The redesigned website makes finding Talliosake spaces genuinely effortless.
Users can quickly explore available options, find relevant spaces, and move forward without friction. At the same time, the website better supports business goals and provides a strong foundation for future development.
This was not just a website redesign — it was a step towards a more effective digital customer experience that delivers value in everyday use.
“Genero was selected as our partner, and their expertise, strong track record, entrepreneurial mindset, and commitment were evident from the very beginning. What stood out in particular was the team’s collaborative approach and their genuine willingness to understand and reflect Talliosake’s needs and unique brand.”
Kalle Karjula, CEO Talliosake.