Revenue share models between clients and agencies are becoming increasingly popular. In this article, we'll explore what it is, what the benefits are, and how to create one.
In a way, everything has changed. In a way, nothing has changed.
Marketing should be a profitable investment for the business. But a high ROI is not necessarily a good thing.
Setting relevant targets is one of the hardest things marketers must do. Having contextual data makes it a lot easier.
Many companies use discounts to increase sales. But this practice has significant downsides.
Averages are useful because they’re simple. But this simplicity is also what makes them misleading.
2023 will bring both uncertainty and volatility. While this won't be easy to navigate, we believe it will also create opportunities for profitable growth.
On her recent trip to New York, art director Roosa Hyrske picked up some trendy things and vibes. The same trends were present also in the awarded magazines and publications. See for yourself!
Heiman Safeen started at Genero in 2019 as a Growth Hacker Trainee. Just a few years later he was managing large accounts as a Senior Growth Hacker. Here's how he did it.
Edvin Årefors and Niklas Andersson both step into new roles and even greater responsibility at Genero as Edvin takes the role of International Sales Director and Niklas steps up to lead the new Growth Finland Business Unit.
At the beginning of 2020 Genero took the first step to take over the world by starting up a business in Stockholm, Sweden. At the same time a small virus also had serious plans to conquer the planet. Even so, it felt natural to take the step over the Baltic Sea.
