Advertising

Finland's gambling market opens 1 July 2027 – which media will cost more? TV ad prices in H2 2027 +10–35%, Genero estimate.

Gambling ads are coming to Finland – what does it mean for your media budget?

Finland's gambling market opens on 1 July 2027 and dozens of new gambling brands will start advertising. Here's which media will get more expensive and how to plan your 2027 media budget.
A small white rowing boat moored on archipelago rocks while a sailboat with a bold blue sail glides past on open water.

Why are our Swedish neighbours winning the brand game?

Swedish companies spend 2.4 times as much on digital advertising per person as Finnish ones, and the gap is growing. Sebastian Östman asks whether Ostrobothnia is too humble for its own good.
A blue light switch turned off on a white wall in a shoe shop; the far shelves have gone dim.

We turned off all Meta and Google ads for 24 hours. Here’s what happened.

We switched off every Meta and Google ad for an e-commerce client for one day. Orders dropped from 200 to 80. Here's what that tells us, and what the research says about going dark.