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How content and growth marketing increased Valio Aimo brand awareness and boosted sales
In 2021, Valio embarked on a new wholesale chapter by acquiring Heinon Tukku Oy, leading to the launch of Valio Aimo® as its dedicated wholesale division. This new arm of the business boasts its own manufacturing, a premium product range, and the country's most extensive delivery network. As a result, Genero's partnership with Valio's B2B marketing evolved, transitioning from producing customer publications to becoming a strategic partner in multi-channel content and growth marketing.
