B2B AI search-breakfast event in Vaasa

Event: How AI is changing how B2B companies are found and selected

Sokos Hotel Royal, Vaasa
May 27, 2026. 08:00-10:00

Free event – limited seats available
Registration closes on May 13.

Welcome to a focused free breakfast session for B2B companies looking to understand what AI means for search, visibility, and growth.

Start your morning with a complimentary breakfast by Sokos Hotel Royal.

We keep the session small and relevant to ensure high-quality discussion and valuable takeaways.

The internet is undergoing a structural shift

For over 30 years, the internet has been built around human behavior:

→ Search → Browse → Compare → Click → Buy

That model is now changing.

Today, more and more decisions start with AI.
Instead of browsing websites, people ask questions — and AI provides answers, recommendations, and increasingly even decisions.

For businesses, this means one thing:

👉 It’s no longer just about being visible.
👉 It’s about being selected.

During this breakfast session, we’ll break down what this shift means in practice — and how your company can adapt.

You’ll get a clear, practical understanding of:

• How AI is changing search and buying behavior

• What this means for your visibility

Agenda

8:00-8:05
Welcome
Sebastian Östman, Genero

08:05 – 08:30
Breakfast & mingle

08:30 – 09:00
Keynote: The shift from visibility to selection
Gabriel Ghavami, GOMO Group

09:00 – 09:15
Break & discussion

09:15 – 10:00
Panel discussion Mirka Oy Ab – Jukka-Pekka Niemi, General Manager.
Jonathan Björkskog & Gabriel Ghavami

10:00 Event ends

10:00-10:30
Discussion & Q&A with the speakers

Speakers

Gabriel Ghavami

CEO GOMO Group

KEYNOTE: “If you’re not selected by AI, you don’t exist.”

Gabriel works with Fortune 2000 companies, including AB Volvo, helping organizations turn generative AI into real business impact. He operates at the intersection of strategy and execution, focusing on how companies adapt to AI-driven discovery and decision-making.

Jonathan Björkskog

Jonathan is a serial entrepreneur, co-founder and Growth Marketing Director at Genero, one of the leading growth agencies in the Nordics.

Why attend

This session is designed to give you clarity on what AI means for your business — not in theory, but in practice.

You will walk away with:

• A clear understanding of how AI is changing search and buying behavior
• What this shift means for your company’s visibility
• A new perspective on how companies will be discovered and selected going forward

Who should attend

This session is designed for:

• B2B decision-makers
• Marketing and growth leaders
• CEOs and commercial roles
• Website owners
• B2B Marketing Specialists

If you are responsible for growth, visibility, or strategy — this session is for you.

Seats are limited. Fill out the form to secure your spot!

* This event is primarily intended for B2B companies. We reserve the right to prioritize registrations from client-side participants.

About the venue

The event is held at the Sokos Hotel Royal, Vaasa.

About us

Genero is a leading growth agency in the Nordics, with 70+ employees and offices in Sweden and Finland.

We help innovative brands accelerate growth, generate leads and drive millions in profitable revenue.

Genero is part of Collaboration Art Group.