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B2B

Hartwall stimulates its customers’ businesses with fresh content Something new, something old! We redesigned Hartwall's B2B customer magazine with an evolutionary approach: lightly updating content that was already working well, and introducing new content concepts to serve the changing priorities of client communications. The look and feel was designed to be closer to Hartwall's playful brand image. This allowed us to create an agile new content product without a complete overhaul.
Challenging topics into easy-to-read factual stories Producer responsibility obligations - dry content topics? Not at all. For Rinki Oy, we re-conceptualised challenging BtoB content into easy-to-understand and useful online stories.
Insightful videos take a peek behind the scenes of the magazine media Genero produces a series of content for Aikakausmedia that is suitable for multiple channels: the web, social media and YouTube. We redesigned the visual concept of the series for easy social media snacking.
Telma magazine boldly renewed Telma is a magazine for the development of working life, published by the Finnish Work Environment Fund and The Centre for Occupational Safety. Its quarterly publications are distributed for free to, among others, occupational safety personnel and supervisors. The magazine serves as a forum for the different stakeholders in working life to join forces in making improvements, for example by showcasing good workplace practices.
Genero adds new flavor to Valio’s B2B content Genero creates content for the printed magazines and marketing communications that Valio uses to connect with its B2B target groups.

270%

growth in leads

62%

increase in lead quality

Boiling hot growth in leads at +270% for Electrolux Professional commercial sales Systematically testing different messages and concepts and target groups, we’ve found the right way, achieving growth of leads at +270% Y2Y.

3800%

more traffic from social media

100%

more leads

Increasing online leads by 100% for Beamex How we created a successful online lead generation strategy for a B2B business using SEO and the wide possibilities of digital marketing.